by: J. Stephen Pope
Here are just a few ways to increase and diversify your
income from your consulting business.


1. Sell More Services to Your Existing Clients


Instead of spending all that time and money trying to get
new business, why not try to sell more services to your
existing client base?

If you are an accounting and tax consulting firm, for
example, you likely have clients who need some assistance
in their record keeping and documentation. In addition to
your year-end tax services, could you provide monthly
bookkeeping and financial statements, accounting system
setups, training in accounting software, or other services
to assist your client?

Monthly services, in addition to annually billed fees, will
help you smooth out your cashflow and minimize the seasonal
nature of your business.


2. Mass Market Your Advice by Productizing Your Services


Could you produce a folio, special report, newsletter,
e-book, book, audio cassette, video, or course? If so, you
could enjoy making money even when you're not billing for
your time. While asleep or on vacation, the sale of your
information products could be generating additional income
for you.

Sell such products through direct mail, mail order,
exporting, and Internet marketing (your own website,
your own affiliate programs, eBay auctions, and so on).

As well as the passive, residual income that information
products can produce for you, they also help establish your
credentials as an expert. This, in turn, produces more
consulting opportunities for you.


3. Perform Group Consulting


Seminars, workshops, and teleclasses enable you to help
many participants in a cost-effective manner. In addition
to paying for admission, your attendees may also purchase
some of your information products or even become your
regular consulting clients.


4. Consider Additional Markets


Could you sell your consulting services to federal, state,
provincial, or municipal governments? Could you be an
expert trial witness?

If you consult with local clients, could you extend your
reach nationally or internationally by using the telephone
and Internet?


These few ideas are a starting point for you to brainstorm
all the possibilities for exploding your consulting income.


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You need an extra effort not the extra workload. Today when competition is high and consumers have many options to choose, an extra effort towards improvement of your product, managing your customers and taking care of other aspects of your business will give you advantage over your competition. You need to multiply your time may be you can keep your margin low, but will give you more volume and increase in your turnover.

Most SME’s start well during there initial stage of launching the business but looses its consistency do to pool of workloads on its day today life. It is often seen that hiring more employees gives extra load on limited earning resources resulting less revenue than expected. You need to put more efforts on Marketing and concentrate on your other activities so that you can do business with an ease. Outsourcing is one of the solutions for small and medium business entities too, that give them more opportunity to utilize there valuable time on marketing and other efforts. (Provided they get an honest an able outsourcing partner.)

Outsourcing is hiring a third party service provider to participate as a team member in your organization and share your workload. You may need to outsource your projects to save your time and get an expert professional to do the job for you. It is helpful to you in terms of, managing and multiplying your time so that you can focus on other important activities of your business needs. This is another effective tool to stay ahead with your competitions. By sharing your workload you get enough time to manage your business and think of its better promotions. You can outsource many things mainly your daily business activities i.e. accounting, document processing, Web site maintenance, Secretarial work, or other works need manual operations as well as marketing services. Below are some reasons to give an idea about benefits of outsourcing.

1.You save time in finding, interviewing and selecting the new employees by hiring an agency or search for your own.

2.You save time on providing them proper training as well as they need to adjust with your work culture too.

3.You can save your time, which you need to do all time-consuming paperwork requires hiring a permanent employee to your organization.

4.You do not need to buy extra equipments for your existing setup.
5.You save cost in your daily office expenses as well as recurring employee charges i.e. Taxes, Insurance, Medical, leave and many more.

6.You can utilize your time in better way and can deliver better output for your business.

7.If you are a contractor, you can hire a subcontractor and focus on more orders.

8.If you are marketing professional you can double your marketing efforts and can have a wider reach.

9.You will be giving the extra efforts, which all are needed in present competition, to develop your business and getting more volume of works.

10.You will be getting a professional who has expertise in his own field and can deliver you better output.

There are many more reasons why you need to outsource your projects. Today time management is an important aspect of your business. There are many instance of SME’s growing to a large business houses simply multiplying there existing time.


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